Use of Media Buying Tools by small agencies on the rise

Small advertising and marketing agencies are swiftly moving towards media buying tools from traditional MS Excel spreadsheets. As the workflow becomes more and more complicated, these tools are becoming more and more relevant to the small advertising and marketing firms that rely on a smaller workforce compared to the bigger names out there in the industry.

A recent study shows that these smaller firms are adopting media buying tools and software like never before. Now, the question here is if these companies are picking the right choice because due to budget limitations, they go for cheaper options hence exposing themselves to the threat of wasting time for tools that do not fit their needs.

We recently came across a great tool BlueHorn. It’s one of the many tools out there that enables small and medium advertising and well as marketing firms to stand out in the crowd using their powerful yet simple media buying and planning software.

There are other similar media buying tools like Workamajig, Wrike, Metadata, Scoro and each has its own pros and cons. What we really like about BlueHorn is its Specialized Worksheets, Media Buying Import Tool and above all the pricing. The cost starts as little as $199 which is way affordable for smaller agencies that don’t have thousands of dollars in the budget to buy a media buying and planning tool.

On top of that, BlueHorn offers Custom Features Request which is very handy if you like them to introduce a new feature. The best part, they will listen to you and if the feature makes sense, it will be available in the next edition. As simple as that!

Other important features of BlueHorn include Post-Buy, Vendor Database, Client Database, Agency Dynamic Calendar, Rankers, Invoice Reconciliation, Comscore Integration, and Traffic Management.

A CRM Tool is also integrated within the dashboard to make customer relations management even easier for you.

That’s it for this week. We will be back next time with another useful tool for media buying and management companies.